The End Game

“After you put together your case, you still have to put together your case …”

1980s Advertising copy targeting law firms

Attorneys from back in the day will remember the ads that ran in lawyer magazines and journals that ever so accurately illustrated the realities of a busy law practice. Usually huddled around a copy machine the harried staff rush mightily to duplicate, collate, staple and prepare the court filing right before deadline. While nowadays the harried staff are more likely to be huddled around their computers to electronically send out the same court papers, the concept is the same.

We try to avoid all that, and so the Initial Consultation and the Preliminary Assessment from the very beginning aims to have the end goal in mind.

The third stage is where the fun really begins and where the rubber hits the road. Or the photo hits the page. Or the digital file. Or the website. Or the book. Or the, well, you get the picture. Literally …